Hero Motocorp appoints the Indian superstar Ram Charan as their new brand ambassador; The superstar featured in the commercial of the Hero Glamour XTEC motorcycle with the tagline ‘Gazab Style, Gazab Technology’.
In a very interesting development, the world’s largest two-wheeler manufacturer, Hero MotoCorp has appointed superstar Ram Charan as their new brand ambassador. The RRR fame actor featured in the commercial of the Hero Glamour XTEC. In the commercial tag lined ‘Gazab Style, Gazab Technology’, he can be seen riding the motorcycle finished in Nexus Blue colour and comes as a stylish protagonist who brings alive the unique aspects of the motorcycle such as connectivity, performance, style and safety.
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With this new campaign, Hero MotoCorp plans to target the new-age youth culture of ‘swiping’ and focuses on how the Glamour XTEC is setting the benchmark in the market with its new-age features, premium and youthful appeal, thus leading the game.
Commenting on the partnership, Mr. Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp said,
The association with the celebrated Indian actor, Ram Charan marks yet another significant milestone in the journey of one of India’s most popular two-wheeler brands, Glamour. With Ram Charan, we have gained a partner who shares the same X-factor as the new Glamour XTEC, and is equally youthful, performance-oriented, and vibrant. As the motorcycle continues to set new benchmarks in the 125cc segment this festive season, we are looking at building a deeper connection with our customers through our upcoming television campaign featuring Ram.
On the appointment as the brand ambassador for Hero Glamour XTEC, the Indian actor Ram Charan said,
I am really excited to be a part of the Hero MotoCorp Family – the world’s largest manufacturer of motorcycles and scooters. And, I am really looking forward to a glamorous time ahead.
Talking about the commercial, the 45 seconds video contains some very amazing shots of the Hero Glamour XTEC, highlighting its magnificent styling. Along with this, the video intends to showcase the features of the 125cc motorcycle such as Bluetooth connectivity for call and SMS alerts, Navigation Assist, Built-in Mobile Charger, LED headlamp along with safety features, Side-Stand Engine cut off and Bank Angle Sensor.
The Hero Glamour XTEC is powered by a 125 cc single-cylinder air-cooled four-stroke engine putting out 10.7 bhp and 10.6 Nm of peak torque. It is paired to a 5-speed transmission with a wet multi-plate clutch. It rides on 18-inch alloy wheels both at the front and rear. The braking duties are done by 240mm front disc brakes and a 130 mm drum at the rear. The two wheeler is available in two variants, the lower trim with drum brakes is priced at Rs. 85 thousand, while the higher disc brake trim will set you back by Rs. 89 thousand (ex-showroom).
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